Thursday, February 13, 2014
CCM+E, Relativity Films Ink Content Deal
Over the next 18 months, Relativity and Clear Channel will develop one-of-a-kind campaigns that utilize Clear Channel’s cross-platform media assets and unmatched reach of 243 million monthly listeners, promoting upcoming movies in creative and compelling ways designed to drive box office sales. Previous successful collaborations between the companies included campaigns for the films Limitless, Immortals, Act of Valor, Safe Haven and Free Birds.
The programs will also include organic promotional support from popular radio personalities such as Ryan Seacrest, Elvis Duran, Dan Patrick and Steve Harvey; naturally integrated film imaging across local stations and iHeartRadio’s national digital and mobile ad units; homepage website takeovers; and national and local on-air commercial inventory.
Posted 10:52:00 AM