CCM+E, Relativity Films Ink Content Deal

Clear Channel Media and Entertainment and Relativity, a next-generation studio that produces and distributes entertainment content across multiple platforms, announced today that the companies are renewing their cross-media marketing collaboration to promote Relativity film releases.

Over the next 18 months, Relativity and Clear Channel will develop one-of-a-kind campaigns that utilize Clear Channel’s cross-platform media assets and unmatched reach of 243 million monthly listeners, promoting upcoming movies in creative and compelling ways designed to drive box office sales.  Previous successful collaborations between the companies included campaigns for the films Limitless, Immortals, Act of Valor, Safe Haven and Free Birds.

Under the agreement, Relativity will provide exclusive content created by its filmmakers and talent that will be shared with listeners and viewers through various Clear Channel platforms, including iHeartRadio, its industry-leading digital music service; national radio programs and top-rated local radio stations; select iHeartRadio branded events; and digital outdoor billboards in strategic locations around the country such as Times Square.

The programs will also include organic promotional support from popular radio personalities such as Ryan Seacrest, Elvis Duran, Dan Patrick and Steve Harvey; naturally integrated film imaging across local stations and iHeartRadio’s national digital and mobile ad units; homepage website takeovers; and national and local on-air commercial inventory.