Tuesday, November 26, 2013

Nielsen To Aquire The Harris Poll

Harris Interactive Inc.  agreed to be acquired by Nielsen Holdings N.V.  in a deal estimated at about $117 million, a move that gives Nielsen the market research firm known widely for The Harris Poll.

According to wsj.com, The offer price of $2 a share, represents a 3.8% discount to Friday's close. The stock recently was down 4.3% at $1.99 but has soared 66% this year.

Harris Interactive's board has approved the deal, and some of its directors, representing 12% of the company's shares have agreed to tender their stock to the offer.

Earlier this year Nielsen completed its $1.26 billion deal for Arbitron Inc., which is best known for measuring radio audiences, but also has had some success at figuring out how to measure media usage across different outlets, including the Web and mobile devices.

John J. Lewis, president of Nielsen's Americas business, said the combined capabilities of the two companies will provide better and more integrated insights for Nielsen's existing consumer-product group and media clients.

Harris Interactive President and Chief Executive Al Angrisani said the deal reflects the successful completion of the company's turnaround effort that started during July 2011.

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