The world has changed and according to the researchers at Frank N. Magid Associates smartphones and tablets are now the heart of the connected content universe.
According to their research, 74% of Americans now own a smartphone. That figure jumps to 89% for those who are 18-34. As for tablets, 52% of us have them and 63% aged 18-34 have one. According to Magid for those 18-34 the gadgets are now the primary source of entertainment.
Not only that, but Magid believes video is now the primary source of communication. They cite the growth of Instagram, Tumblr, Pinterest, Snapchat, and Vine as showing that consumers are increasingly preferring to communicating through visual means. YouTube, Buzzfeed, and Reddit are top sources of informational content and transforming the way news is consumed, according to the researchers.