Friday, April 12, 2013

Verizon CEO: 50% Of Our Wireless Traffic Is Video

Lowell McAdam
Video accounts for 50 percent of Verizon Wireless' network traffic today and by 2017 the carrier estimates video will make up two-thirds of all traffic over the network. Speaking at the National Association of Broadcasters conference Tuesday, Verizon

According To Sue Marik at, Communications CEO Lowell McAdam said that the company's investment in its LTE network is what is making the delivery of that video possible. "With 3G you have video clips but there is buffering. With 4G you can stream video," he said.

McAdam's appearance at the NAB show was interesting considering that broadcasters have always had a fairly contentious relationship with wireless operators over spectrum. Perhaps that was why there were so many empty seats at McAdam's one-on-one discussion with NAB President and CEO Gordon Smith. 

McAdam used the NAB show to attempt to sooth concerns that some broadcasters may have about Verizon's plans for LTE Broadcast technology. At the Consumer Electronics Show in January, McAdam publicly discussed his desire to use LTE Broadcast technology to broadcast live events like the 2014 Super Bowl to Verizon's customers.

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