So far, implementations are all unique and different, and it's expensive to work with carmakers.
|Amy Van Hook|
But it's incredibly important to be in the car. Broadcasters can't walk away from this vital listening "theater," and newer audio sources need that audience to grow. jacAPPS president Paul Jacobs reminded the crowd that the car is both radio's number-one listening location, and carmakers are radio's number-one client.
Farber gave the first keynote of our
event yesterday in Las Vegas.
TV, cable, magazines and newspapers, and pure-play Internet content is radio's real competition, including for local digital ad dollars, she stressed.