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| Marci Ryvicker |
“While the tone of business on the television side remains
stronger than what we heard from radio, the one common element we felt was a
significant sense of collaboration among the respective industries,” the team
said. The bottom line, they said: “We see several near term positive catalysts
ahead for television, but remain on the sidelines for radio-until some of this
industry’s hoped-for initiatives start bearing some fruit, i.e. by way of
revenue growth.
“Television core advertising is trending better than radio.
While pacing data was not the focus of our meetings, our sense is that
television core advertising ended up low single digits in Q1, while radio was
down. When it came to Q2, April sounds better than March virtually across the
board.
“Other highlights: 1) There is a lot more interest in
Spanish-language television formats. 2) The radio industry is collaborating
around digital streaming, the FM chip in smartphones, sports, and record
labels. 3) There seems to be a pretty significant culture change when it comes
to local news. 4) A potential source of upside could be zone
selling/addressable advertising. And 5) There seems to be some desire for
certain groups to participate in the spectrum incentive auction.”
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