Friday, October 26, 2012

TV Tops For News Junkies In Canada

TV remains the most popular medium in Canada for news junkies and casual news seekers alike. In an October study from Ipsos Reid, which asked respondents to self-identify as “hyper-,” “moderate-,” “casual-” or “non-newsies,” 74% of consumers across all categories named a regular TV newscast as their source for news. Even 46% of non-newsies at least sometimes got news from a regular TV newscast.

By comparison, newspaper websites and TV news websites reached only 41% and 36% of all respondents, respectively. However, among hyper-newsies those figures rose substantially: 71% of hyper-newsies consulted news websites regularly and 60% consulted TV news websites.

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