TV remains the most popular medium in Canada for news junkies and casual news seekers alike. In an October study from Ipsos Reid, which asked respondents to self-identify as “hyper-,” “moderate-,” “casual-” or “non-newsies,” 74% of consumers across all categories named a regular TV newscast as their source for news. Even 46% of non-newsies at least sometimes got news from a regular TV newscast.
By comparison, newspaper websites and TV news websites reached only 41% and 36% of all respondents, respectively. However, among hyper-newsies those figures rose substantially: 71% of hyper-newsies consulted news websites regularly and 60% consulted TV news websites.