Thursday, April 21, 2011

NBC Promo Slides Start Times For Leno, SNL

NBC delays ‘SNL’ 2 minutes, Leno 12 minutes for ‘The Voice’ promos

NBC announced Wednesday it would slide the start of Thursday’s “Tonight Show with Jay Leno” by 12 minutes in order to give Jay’s audience an early look at the network’s new singing competition series, “The Voice,” according to the TV Column by Lisa de Moraes at

At the same time, the network announced it would slide the start of this weekend’s “Saturday Night Live” by two minutes – that’s two as in 2 – in order to give its audience an early look at “The Voice,” which is premiering on the network on Tuesday, April 26.

In the 12-minute “sneak peek” that will air before “Tonight Show” on Thursday, viewers will see the show’s celebrity coaches – Christina Aguilera, Dee Lo Green, Adam Levine, and Blake Shelton -- join together to perform Green’s hit “Crazy.” It will also include “informative vignettes” from the new show, NBC said.

A shorter, two-minute version of that performance – that’s two as in “2” – will air before this weekend’s “SNL.”

“ ‘SNL’ will air its complete broadcast from approximately 11:30 p.m.-1:02 a.m. (ET) that night,” NBC hastened to add.

Too late. The press had already broken out in an eczema of disbelief:
de Moraes wonders where were these guys all those years NBC delayed the start of “Tonight Show” for those 15-minute highlight reels of tennis during Wimbledon?

NBC hardly invented the “sneak peek” infomercial in the midst of one of its shows. You can’t throw a brick without hitting one if you’re a regular viewer of “American Idol.”

And yet, NBC seemed to sense Wednesday’s announcement was going to cause a stir. “The announcement was made by Bob Greenblatt, Chairman, NBC Entertainment,” NBC said in Wednesday’s news release.

Read More.
“It’s an extraordinary move for NBC,” fumed one.

“NBC Steals Time from ‘SNL’ and ‘The Tonight Show’ So We’ll Watch ‘The Voice’,” railed another.

“This move is certainly raising some eyebrows,” that one sniffed.

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