Tuesday, April 19, 2011

March PPMs: No Surprises In the Big Apple

The March PPM's covering the period of March 3rd to March 30th are out and, no big surprises really, according to a story by Vince Santarelli at examiner.com.

WLTW increased their market lead nicely and Hispanic WSKQ also moved up nicely, perhaps indicating that Arbitron has found a way to measure the minority audience a little more fairly.

For the month, WLTW (106.7 FM) was number one, as usual, with a 7.6, up from their 7.1 last period.

Classic hits WCBS FM (101.1) remained in the number two spot with a 5.4, down slightly. Z-100 (WHTZ 100.3 FM) was also down slightly, but remained at number three with a 5.1. WKTU (103.5 FM) held steady at a 4.7 for number four. WSKQ (97.9 FM) moved from a 3.5 to a 4.1 for the number five position.
That's the first time WSKQ has been in the 4's since December, 2010.

Tied for number six at 3.7 were WCBS (880 AM), WINS (1010 AM) and WBLS (107.5 FM). At number nine was talker WABC (770 AM) with a 3.6. The number 10 spot belonged to classic rock WAXQ (104.3 FM) with a 3.5.

In the all-important 25 to 54 demo, WLTW once again held the top spot with a 7.2, that's up from 6.5. Number two went to WKTU with a 5.7. WHTZ took number three with a 5.6. At number four was WCBS FM with a 5.0. Number five went to WSKQ with a 4.2, up from 3.7.

The morning drive land scape had all-news WCBS in first place with a 5.9. WLTW took the number two spot with a 5.4. At number three was all-news WINS with a 5.3. WHTZ took number four with a 5.1. In fifth position was WCBS FM and WBLS with a 4.6.

Afternoon drive saw WLTW in the leader's spot with an 8.2. WCBS FM took number two with a 5.7. Number three went to WKTU with a 5.4. Number four went to WHTZ with a 5.0. WSKQ garnered the number five position with a 4.0.

Read More.

For Arbitron's listing of NYC ratings, click here.

For Arbitron's listing of 11 other market ratings released Monday, click here.

NOTE:  No ratings will be released Tuesday in observance of Passover.

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