From Andrew Phelps, neimanlab.org:
Media companies salivate over that kind of loyalty and identification with the brand. “People not only have an affinity for NPR but an affinity for each other, as listeners,” Kinsey Wilson, NPR’s general manager of digital media told me. “We’re the only news organization where public trust has increased over the last decade.”
While there is as yet no dating site for public radio nerds — though Wilson said the idea has come up — his development team recently whipped up a way for listeners to show off their support and discover friends with similar passions. A new Facebook app called I Heart NPR asks fans to put themselves on a map with thousands of others. Users can play games, such as Name That NPR Theme Song (I earned four-of-four virtual tote bags, thank you), and then share the results with friends. Secret games will be “unlocked” with every 100,000 new users, Wilson said.
NPR is already among the most “liked” news organization on Facebook, with 1.4 1.6 million fans. So what’s different about this?