Rick Green |
The 61-year-old Green is set to become iHeart’s area president in the mid-Atlantic region, overseeing 29 stations in six markets and iHeart’s Virginia News Network. He begins his new job, which is based out of Richmond, Virginia, on Feb. 15. Green will be one of iHeart’s 18 area presidents.
Under his direction, iHeart rebranded and reprogrammed its WOLT 103.3 FM from hard rock to mainstream alternative in June 2014; rebranded WNDE 1260 AM to Fox Sports Radio and launched a simulcast on FM 97.5—a Franklin frequency it acquired in early July; and acquired Country wUBG 98.3 FM from Disney.
More recently, Green saw two on-air stars—Bob Kevoian and Kristi Lee—depart from the popular "Bob & Tom Show" on WFBQ 94.7 FM Q95 last month.
Green said he isn’t too concerned with the changes on "Bob & Tom".
“The Nielsen data shows without Bob and Kristi during the first two weeks of January, the station is still No. 1 with listeners 25 to 54 in the mornings,” Green told the Indy Business Journal. “It appears the change of the cast hasn’t had any impact on the ratings—yet. It doesn’t feel like we’ve lost any momentum on that show.”
Q95, despite a somewhat aging demographic, is still a strong property for iHeart, Green said.
“We see a lot of kids following their parents to Q95,” he said. “We have a lot of 25-, 30- and 35-year-old guys who still like classic rock. We’ve not seen any reason to believe there will be format adjustments to the station.”
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