Saturday, February 6, 2016
Smartphone-based Music Listening Increasing
survey of U.S. adults conducted in July 2015.
The percentage of smartphone owners who say they have ever used their phone to watch movies or TV through a paid subscription service like Netflix or Hulu Plus has doubled in recent years – increasing from 15% in 2012 to 33% in 2015.
Among the smartphone activities measured, getting location-based information is the most universal task. Nine-in-ten smartphone owners use their phone to get directions, recommendations or other information related to their location, up from 74% in 2013.
Listening to music and shopping on the go are especially popular among smartphone owners ages 18 to 29: 87% have listened to an online radio or music service on their phone, compared with 41% of those 50 and over, and 73% have shopped online through their mobile device, versus 44% of older users.
Posted 5:05:00 AM