With so much competition from other forms of audio, radio’s top competitive advantage is its urgency. Broadcasters have a unique ability to capitalize on their listeners’ “fear of missing out.”
Continuing Edison’s tradition of presenting major surveys for country radio at CRS, the researchers surveyed more than 1,500 listeners and conducted one-on-one interviews of listeners and broadcasters in three markets. Legendary stations whose listeners and staffers are spotlighted in this year’s presentation are WXTU Philadelphia, WIVK Knoxville, and WTHI (Hi 99) Terre Haute, Ind.
“This presentation will walk programmers through every element of their programming day with an eye toward instilling ‘Fear of Missing Out’ into everything they do, from music to air talent content to other engagement, community involvement, and even your marketing,” says Edison President Larry Rosin.
“Without a doubt, our 2016 presentation will be the one most loaded with things that broadcasters can take back to their market,” says Rosin. “Programmers should make sure they don’t miss out as well.”