Wednesday, February 3, 2016
D/FW Radio: Cumulus Stations Raise $1.2M For Charity
The radio stations-- KPLX 99.5 FM The Wolf, New Country KSCS 96.3 FM, News/Talk WBAP 820 AM, KLIF The New Hot 93.3, Sportsradio KTCK 1310 AM/96.7 FM The Ticket, News/Talk KLIF 570 AM and KESN ESPN 103.3 FM-- together raised funds, supplies and awareness for multiple charitable organizations through events and on-air and online promotions throughout 2015, including: Cook Children’s Radiothon, which raised $205,449 for Cook Children’s Hospital of Fort Worth; Hunt for a Cure Radiothon, which raised $303,157 for St. Jude Children’s Research Hospital; and Norm-A-Thon, which raised $500,400.00 for Austin Street Center on December 28, 2015.
Cumulus Dallas stations also raised funds for the National Pancreatic Cancer Foundation through the Mike Sirious/Rick Carslie Golf Tournament; for Senior Source through Jub Jam Charity Auction/Concert; for Mothers Against Drunk Drivers (MADD) through a Disc Golf Tournament; for Special Olympics Texas through the D&M Open Golf Tournament; for Charles E. Nash Elementary School/Martin Luther King, Jr. Learning Center through KLIF Kids; and for the Denton State Supported Living Center through Christmas is For Caring Radiothon. The stations also raised funds in late 2015 for the American Red Cross, which benefited victims of the Garland Tornado. In addition, Cumulus Dallas stations collected 1,400 pairs of jeans, 900 t-shirts, 600 pairs of shorts, and more clothing items for Cornerstone Clothes Closet/HIS Bridgebuilders through the Drop Your Pants Clothes Drive.
Dan Bennett, Regional Vice President and Market Manager, Cumulus Media Dallas, said: “Cumulus has always reminded us that despite the daily job of generating ratings and revenue we first serve the communities in which we are licensed. I could not be more proud of our Dallas team for understanding that, and executing these worthwhile campaigns to generate 1.2 million dollars to help people in our Dallas-Fort Worth community.”
Posted 3:01:00 AM