iHM Promotes Pollack To EVP/Global Music Marketing

Alissa Pollack

iHeartMedia announced today that Alissa Pollack has been named Executive Vice President of Global Music Marketing, a new initiative that will focus on leveraging iHeartMedia's extensive pool of listener data and deep music and consumer insights to benefit advertising partners, brands and artists and deliver even more value on air, online, on mobile, social and through live events.

In this new role, Pollack will consult with brands and artists and provide them with a broad spectrum of music data, including a steady stream of rich listening trend reports and custom insights that will better inform their decision-making on everything from advertising content and social programs to events and artists partnerships, increasing the efficacy of advertising campaigns and fan engagement.

In addition, Pollack will collaborate with Premiere Networks, the iHeartRadio Digital team and the iHeartMedia National Programming Group to coordinate and maximize programs across all iHeartMedia platforms, including Premiere Network¹s more than 5,000 affiliates and internationally through iHeartRadio¹s international broadcast partnerships.

"Our goal is to use iHeartMedia¹s exclusive data insights, especially the extensive data we have available on listener behavior, to connect brands to artists in mutually beneficial ways," said Pollack.

"By using our data and knowledge and leveraging our relationships, we can create successful long-term partnerships that reward brands and artists, while delivering the best content for the fans."

As a music industry and artist relations veteran, Pollack began her career at Z100, producing the nationally-syndicated show Love Phones. Soon after, she joined Premiere Networks as Regional Marketing Director and quickly ascended through the ranks. Pollack eventually became the Executive Vice President of Integrated Media Marketing for Mediabase Worldwide, overseeing Mediabase¹s domestic and international music ventures as well as those for Rate the Music and M-Score.