A Nielsen State of the Media report indicates since the emergence of the first social media networks some two decades ago, social media has continued to evolve and offer consumers around the world new and meaningful ways to engage with the people, events and brands that matter to them.
Now, years later, social media is still growing rapidly, becoming an integral part of our daily lives. Social networking is now truly a global phenomenon.
The just-released Nielsen report reveals insights such as:
What's driving the continued growth of social media?
How is consumer usage of social media evolving?
How is social media impacting marketing?