Millennials, Gen Xers and Baby Boomers Tune In

Wednesday at Arbitron’s Client Confab, Scarborough Research gave a presentation on Millennials*, Generation Xers* and Baby Boomers* who are frequent radio listeners.

The presentation features new Scarborough/GfK MRI Attitudinal Insights Data and examines the attitudes and behaviors of these radio fans. By understanding what drives the behaviors of Millennial, Gen X and Baby Boomer frequent radio listeners, marketers, advertisers and retailers can identify precisely how to target these consumers when their attention is captive.

*Scarborough defines the different American generations as Millennials (age 18-29), Generation X (30-44), Baby Boomers (45-64) and the Silent Generation (65+).

To view the presentation, Click Here.