Friday, November 2, 2012

Sports KILT-AM Stream Shows Up In Arbitrons is reporting Houston sports radio stations had a productive showing in the October Arbitron ratings, which covered the period of Sept. 13 through Oct. 10 that included four Texans games.
In men 25-54, the key demo for sports radio, KILT (610 AM) tied for 10th among all stations in the weeklong 6 a.m. to midnight numbers, and Sports KFNC (97.5 FM) and Sports KBME (790 AM) also cracked the top 20.

In weekday morning drive, KILT was third among all stations, trailing only KLTN (102.9 FM) and KTBZ (94.5 FM) with a 4.8 percent audience share. KBME and KFNC were 13th and 14th at 3.3 and 3.2, respectively, and Sports KGOW (1560 AM) hovered near the bottom at 0.4. That gives sports an 11.7 percent piece of the weekday morning drive audience pie, up from 10.4 percent in September and 9.9 percent in August.

The real stunner of the month from a sports perspective, however, is that KILT’s web stream showed up in the rankings for the first time in October. It had a 0.8 share in morning drive, with a 1.0 share in middays, 0.7 share in afternoon drive and 0.1 for nights.

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