Wednesday, October 31, 2012

TWC Leads Cable With Sandy Coverage

Viewers looking for an update as Hurricane Sandy approached the U.S. East Coast made The Weather Channel the most-watched cable news channel on Sunday.

Reuters reports an average of more than 1.4 million people watched The Weather Channel at some point during the day, according to Nielsen data supplied by the network.

The Weather Channel beat rivals including Fox News Channel and CNN among viewers aged 25 to 54, the primary age group of interest to cable news advertisers. An average of 590,000 viewers in that age group tuned in from 3 a.m. Sunday to 3 a.m. Monday, its biggest audience for 2012, according to the Nielsen data.

"People had an immediate need for information about Sandy. We were just happy they came to us for it," said David Kenny, chairman and CEO of The Weather Company, the channel's parent company, in an interview on Monday.

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