In the overall numbers (Monday-Sunday 6:00am-Midnight), WOJO-FM/La Que Buena 105.1 jumps up to #1 from #5, reaching the top spot with only a 4.9 share. This is the first time WOJO-FM has hit #1 in the 25-54 demo. One of the ways it was able to achieve this was because all of the recent #1 stations -- WVAZ-FM, WTMX-FM, WKSC-FM, and WDRV-FM -- each saw drops in share, while WOJO-FM increased by 0.5 in the October period.
V103 and The Mix tied at #2. WVAZ-FM dropped .5 to a 4.6 share, while WTMX-FM dropped .2, also to a 4.6 share. WKSC-FM/103.5 Kiss FM is down to a 4.5 share, which is a 1.8 share drop from its summertime high. WDRV-FM/97.1 The Drive (simulcast on WWDV-FM) slipped .3 to a 4.4 share.
As was the case with the 6+ demographic, the 25-54 demographic also saw increases for almost all of
Chicago's Hispanic-targeted radio stations
during the October period, although not quite as dramatic. Besides the
aforementioned WOJO-FM, who hit #1, WNUA-FM increased .4 share to a 3.2 share.
WPPN-FM increased by .1 share to a 3.0 share. WLEY-FM increased by .1 share to
a 1.6 share. WVIV-FM/WVIX-FM also increased by .1 share to a 1.3 share.
The other notable increase of this ratings period belongs to WBBM-AM/WCFS-FM, which has been slowly ticking upward over the last few periods. The news station came in at #7 with a 3.8 share, which is a .8 share increase in the last two months.
Here is how the top of the Persons ages 25-54 rankings looked for the October 2012 ratings period...