Thursday, November 1, 2012

Chicago Ratings: 25-54 Total Persons is reporting an interesting look at the highly-desired demographic (by advertisers, and therefore station owners) of Persons ages 25-54.

In the overall numbers (Monday-Sunday 6:00am-Midnight), WOJO-FM/La Que Buena 105.1 jumps up to #1 from #5, reaching the top spot with only a 4.9 share. This is the first time WOJO-FM has hit #1 in the 25-54 demo. One of the ways it was able to achieve this was because all of the recent #1 stations -- WVAZ-FM, WTMX-FM, WKSC-FM, and WDRV-FM -- each saw drops in share, while WOJO-FM increased by 0.5 in the October period.

V103 and The Mix tied at #2. WVAZ-FM dropped .5 to a 4.6 share, while WTMX-FM dropped .2, also to a 4.6 share. WKSC-FM/103.5 Kiss FM is down to a 4.5 share, which is a 1.8 share drop from its summertime high. WDRV-FM/97.1 The Drive (simulcast on WWDV-FM) slipped .3 to a 4.4 share.

As was the case with the 6+ demographic, the 25-54 demographic also saw increases for almost all of Chicago's Hispanic-targeted radio stations during the October period, although not quite as dramatic. Besides the aforementioned WOJO-FM, who hit #1, WNUA-FM increased .4 share to a 3.2 share. WPPN-FM increased by .1 share to a 3.0 share. WLEY-FM increased by .1 share to a 1.6 share. WVIV-FM/WVIX-FM also increased by .1 share to a 1.3 share.

The other notable increase of this ratings period belongs to WBBM-AM/WCFS-FM, which has been slowly ticking upward over the last few periods. The news station came in at #7 with a 3.8 share, which is a .8 share increase in the last two months.

Here is how the top of the Persons ages 25-54 rankings looked for the October 2012 ratings period...

Monday-Sunday 6:00am-Midnight:
    1 WOJO-FM
    2t WVAZ-FM
    2t WTMX-FM
    4 WKSC-FM
    5 WDRV-FM
    6 WBBM-FM
    7 WBBM-AM
    8t WUSN-FM
    8t WGCI-FM
    10 WSCR-AM
    11 WLUP-FM
    12t WNUA-FM
    12t WLS-FM
    14t WPPN-FM
    14t WXRT-FM

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