Edison conducted a nationwide study of more than 200 women, ages 30-to-49, who said they liked or loved hearing Christmas music on the radio. The research, done on behalf of Adult Contemporary radio stations that go all-holiday music during November and December, follows similar research in 2004 and 2007. It’s the first test to include recent holiday music from Taylor Swift, Michael Bublé, Lady Antebellum, the “Glee” Cast, Justin Bieber, and more.
Since 2004, Edison’s research has shown a preference for the holiday standards. This year’s best-testing holiday song was the late Andy Williams’ “It’s The Most Wonderful Time of the Year.” Newer holiday songs have a hard time gaining attention, which is why all-holiday formats often tend to concentrate on multiple interpretations of holiday mainstays. However, certain other holiday novelties, such as “You’re A Mean One, Mr. Grinch,” continue to test well.
These are the ten most-disliked holiday songs of 2012 in descending order:
1. Singing Dogs, “Jingle Bells”
2. Beach Boys, “The Man With All The Toys”
3. Spike Jones, “All I Want For Christmas Is My Two Front Teeth”
4. Barbra Streisand, “Jingle Bells”
5. Elmo & Patsy, “Grandma Got Run Over By A Reindeer”
6. Cartman, “O Holy Night”
7. Seymour Swine & Squeelers, “Blue Christmas” (the version that features a Porky Pig-soundalike stammering his way through the Elvis Presley standard)
8. Neil Diamond, “O Come, O Come Emmanuel”
9. Mannheim Steamroller, “Deck The Halls”
10. Little Jimmy Boyd, “I Saw Mommy Kissing Santa Claus”