Friday, April 29, 2011

N/T WGY Simulcast Tops In Albany, NY

From Chris Churchill,
Talk station WGY has surged to become the region's most popular radio outlet, surpassing country music station WGNA (107.7 FM).

That's according to new data from Arbitron Inc., which show WGY (810 AM, 103.1 FM) with a 9.7 share of the overall audience during the winter ratings period -- up dramatically from its 4.9 share during the fall.

The station, home mostly to a roster of politically conservative hosts, no doubt benefited from its September launch of an FM simulcast.

WGNA's numbers also went up, from an 8.5 share to a 9.2, but it nevertheless fell behind WGY.

And the region's newest station is proving remarkably popular after just a few months on the air, according to Arbitron.

WQSH (105.7), better known as Crush FM, earned a 4.4 share, making it the area's seventh-most popular radio outlet among listeners overall.

Robert Ausfeld, regional general manager for station owner Townsquare Media, said the station is considerably more popular among the audience it's targeting: women in their 20s and 30s.

Indeed, among certain segments of the Capital Region's population, WQSH, which went on the air in January and plays an eclectic mix of music, has become something of a cult sensation. Crush, for example, already has more than 17,000 followers on Facebook.
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For more Arbitron numbers, click here for the latest

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