(CNN) -- Remember those Apple ads that cast the Mac as a 20-something, self-satisfied hipster while the PC was portrayed by an older, square-looking guy in a brown suit?
Well, those characterizations, unfair as they may be, appear to have some truth to them, according to a story by Brandon griggs at cnn.com.
An unscientific survey by Hunch, a site that makes recommendations based on detailed user preferences, found that Mac users tend to be younger, more liberal, more fashion-conscious and more likely to live in cities than people who prefer PCs.
Of the 388,000 Hunch users who responded to a question about computer loyalty, 52% identified themselves as PC people as opposed to 25% who said they are Mac devotees. Hunch then cross-referenced those responses with answers to other questions to draw cultural distinctions between the rival Mac and PC camps.
The results suggest Mac users can be seen, depending on your perspective, as bolder and more creative -- or elitist and more pretentious.