OpenAP, the advanced advertising company bringing simplicity and scale to audience-based campaigns in television, has announced that CBS Television Network and CBS’ digital video assets will soon be available in the OpenAP Market, offering advertisers access to ViacomCBS‘ full portfolio of premium content.
With the addition of CBS, the OpenAP Market is now the single largest advanced advertising platform in the U.S., representing campaign reach of virtually all U.S. television audiences through a combined member footprint that encompasses more than half of total national TV advertising spend of 4 broadcast networks, over 20 cable networks, and a vast array of digital video across Fox, NBCUniversal, ViacomCBS and Univision.
“We believe in the mission of OpenAP and we’re excited to add CBS assets to those of Fox, NBCUniversal and Univision, marking another step forward in providing unprecedented reach and scale for agencies and clients who rely on the power of television to build brand awareness,” said Jo Ann Ross, President and Chief Advertising Revenue Officer, ViacomCBS Domestic Advertising Sales. “Bringing our full portfolio of linear and digital inventory together on this platform enables us to deliver premium content and diverse audiences to our advertisers and reinforces our combined value as ViacomCBS.”
The OpenAP Market, which launched in October, is an open marketplace with premium video advertising inventory and unified audience-based buying across a massive addressable footprint of digital and linear television programming. Advertisers use the OpenAP Market to define the precise audiences they want to reach once, build integrated campaigns, and activate their audiences across unified cross-platform, cross-publisher campaigns.
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