Wednesday, December 11, 2019

Cabana Signs Female-Owned “Critical Frequency Network”

AdLarge'd podcasts arm Cabana has announced it has signed Critical Frequency Network to exclusive podcast ad sales representation. Founded by science and gender writer and journalist Amy Westervelt, Critical Frequency is one of the few woman-owned and -operated podcast networks.

It features a diverse community of hosts, all women, people of color, and/or LGBTQ. Yesterday, Critical Frequency Network was awarded the 2019 Adweek Podcast Network of the Year Award.

Critical Frequency Network’s current roster of 13 podcast titles ranges in topics from climate and politics to motherhood and media criticism. Drilled, a podcast series that investigates climate in true-crime storytelling fashion, is hosted by Westervelt and generates an average of 150,000 downloads per month. Drilled launches its third season on January 20.

“Critical Frequency Network delivers the engaged audiences that our advertisers are looking for,” noted Frank DeSantis, Senior Vice President of Business Development for cabana. “The hosts on the Critical Frequency Network take a story-telling approach to serious topics like climate, politics, and motherhood. They dig deep to find the facts and then share them with their audiences in a narrative form that listeners relate to.”

“Our mission is to not only create compelling content, but also to provide a platform for independent creators and those who are often overlooked in mainstream media,” said Westervelt. “We believe that amplifying those voices and making them available is critical. To do that, we need a strong ad sales partner like cabana. Cabana has a solid reputation in the podcast advertising space, and the team is known for helping advertisers find solutions by connecting brands with a target audience. We couldn’t be happier about our arrangement.”

In addition to Drilled, titles on the Critical Frequency Network Deep Democracy, hosted by political consultants Gina Christo and Wilnelia Rivera, and Hot Take, hosted by Mary Annaise Heglar, who critiques the media’s coverage of climate.

No comments:

Post a Comment