Jada Watsonan, an adjunct professor at the University of Ottawa, released the latest study on Friday, via SongData (in consultation with WOMAN Nashville). The study focuses on the spins across the day on country radio stations.
The findings document further the ongoing narrative about the lack of diversity.
“For the first time, this study analyzes spin data on the weekly reports, looking at how men, women and male-female artists are represented by total spins and according to the five dayparts,” Watson says. “While the overall results of the study may not be surprising to our community, the spin data and results on weekly movement provide a clearer perspective of the gravity of the imbalance on terrestrial radio and further underscore the inequality in country music culture.”
- Songs by male artists are programmed more than those by women in every year of this period by approximately 76.0% in 2002 and 90.0% by 2018
- This disparity in spins holds true for the AMD, MID and PMD dayparts, but closes slightly in the EVE and OVN
- Songs by women receive the same percentage of spins overall (13.5%) as men do in the PMD daypart across this 17-year period
- The ratio of spins by songs for men and women likewise increases from about 3-4 spins to 1 in 2002 to 11 to 1 in the AMD, MID and PMD, and 8 or 9 to 1 in the EVE and OVN
- Male-female ensembles are so significantly underrepresented throughout out this entire period and across every daypart that their total spins (5.2%) are less than half those granted to songs by men in the AMD