Tuesday, April 28, 2015
Gen Media Partners With School Sports Media
The deal brings another dimension of multi-platform marketing to Gen Media Partners’ expanding resources.
“High school sports are embedded in the culture of America and ignite strong passion in local communities across the country,” stated Kevin Garrity, Chief Executive Officer, Gen Media Partners. “The synergies with radio allow us to create unique local and regional advertising packages and draw revenue from promotional budgets that are earmarked for local sports marketing. Our alliance with Schools Sports Media enriches the multi-level Gen Media national/regional/local approach to ad sales representation and gives us another opportunity to introduce radio to new advertisers that have not used the medium previously.”
School Sports Media creates customized brand engagement opportunities at high school and collegiate games, concerts, graduations, and other events. Its highly advanced location-based mobile technology – the same used by Ford, Sprint, and AT&T – can target within 100 yards to deliver a message during a game or drive in-store traffic after one. On-field signage, player books, game programs and digital tie-ins with schools’ websites, social media, and email marketing create a full 360-degree brand integration experience. Brand image and loyalty are boosted because Sports School Media delivers sixty-five percent of every sponsorship dollar directly to the school, enhancing the brand’s connection with the passion of school sports’ fans.
“We are committed to keeping kids playing sports in schools and delivering community marketing that matters to each of our brand partners,” said Dave Shamberger, President and Founding Partner, School Sports Media. “Aligning ourselves with Gen Med Partners will allow us to better serve schools across the entire country, while also expanding our local media platform capabilities.”
Posted 3:00:00 AM