Speculation about a format shift reached a fever pitch yesterday when news broke that Internet domain names such as 969Bostons Beat.com, 969TheBeat.com, and Power969 had been gobbled up, according to a story by Ira Kantor at bostonherald.com.
“You’ve got to be ahead of trends,” said Halper, a communications professor at
. “I am firmly
convinced (Greater Media) will make things work for them and find a way to keep
it around, but have a Plan B in the event they need to turn on a dime and have
something that will attract a younger audience, because right now it’s not talk
Greater Media wouldn’t confirm that they had registered the new 96.9 domain names, but company officials didn’t rule out the possibility of a change.
WTKK, despite a politics-heavy lineup, had flat numbers at the height of the election — even a poorer showing than its rivals. WRKO-AM (680) was 18th in November among 25 to 54 year-old listeners — up from 19th in October. WBZ-AM (1030) moved up to 11th in November from 12th. WTKK came in 15th both months.