KGOW Yahoo Sports Radio 1560 AM and KROI News 92 FM on Wednesday announced a content-exchange deal that would give sports updates to news listeners and news updated to sports listeners.
According to bizjournals.com, Yahoo Sports Radio 1560, which is owned by Houston-based Gow Media, will provide twice-per-hour sports updates on the News 92 FM broadcast clock between 7:00 p.m. and midnight daily, as well as between 6:00 a.m. and noon on weekends.
Initially on nights and weekends, News 92 FM, which is owned by Atlanta-based Radio One, will give hourly news updates.
“Research suggests that news and sports stations have shared listener bases so this makes sense for both stations,” Radio One Regional Vice President Doug Abernethy said in a statement. “We’re leveraging our respective strengths.”