Friday, August 2, 2013

Report: BBC’s Nick Grimshaw Adds 100,000 Listeners

BBC Radio 1's breakfast DJ Nick Grimshaw has stemmed the exodus of listeners since he took over from Chris Moyles, adding just over 100,000 between April and June, according to The Guardian.

Grimshaw's breakfast show is still 900,000 below the audience the 28-year-old inherited from Moyles in September, at just under 5.9 million listeners on average each week in the three months to 23 June, according to the latest Rajar figures published on Thursday. This was just over 100,000 up on the first quarter of the year.

However, according to figures supplied by the BBC, 70% of the new listeners Grimshaw added in the period were in the 15- to 24-year-old bracket. The average age of a Radio 1 listener is 32, with Grimshaw drafted in by controller Ben Cooper as part of a strategic move make the station more appealing to its target audience of 15- to 29-year-olds.

Radio 1 had an average weekly audience of 11 million listeners, an increase of more than 750,000, over the previous quarter.

The 7.4% increase is in part thanks to the wall-to-wall coverage Radio 1 gave to the Big Weekend, held in Derry, featuring acts such as Calvin Harris, Bruno Mars and Biffy Clyro.

No comments:

Post a Comment