Thursday, November 29, 2012

LA Radio Ratings: KIIS at No. 1

Top 40 station KIIS-FM (102.7) hit the top of the radio ratings last month — a perch it has held or shared every month since April — but the king of pop expects to be dethroned in the near future, as Justin Bieber and Rihanna are no match for Bing Crosby or "Linus and Lucy."

According to Steve Carney at, KIIS garnered 5.5% of the Los Angeles-Orange County listening audience ages 6 and older, according to figures released Tuesday by the Arbitron ratings service. Talk station KFI-AM (640) and adult-contemporary station KBIG-FM (104.3) took second and third, the same places they held in the preceding four-week survey period.

But lurking in fourth place was adult-contemporary station KOST-FM (103.5), which on Nov. 15 — for the 11th Christmas season in a row — switched to a temporary format of all holiday music. The move has perennially turned the station into a ratings juggernaut that might as well send conventionally formatted competitors into hibernation.

Bill Handel
In the competition for morning listeners, KFI again dominated, even widening its lead from the previous month. In the 6-10 a.m. time slot, when broadcasters hope to grab listeners and hold them for the rest of the day, KFI airs home-grown host Bill Handel and the first hour of Rush Limbaugh's national show. They garnered 7.5% of the audience in November, up from 7.1% in October.

Ryan Seacrest on KIIS placed second at 5.1%, up from 4.8%, as he switched places with Kevin Ryder and Gene "Bean" Baxter on alternative music station KROQ-FM (106.7), who fell from second to third, dropping from 5.1% to 4.1% in November.

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