Jacobs: “KHJ: Inside Boss Radio"

Jacobs 2002

Ninety-three dollars for a book?

Yep.

According to a story by Ben Fong-Torres at sfgate.com, that was the original price for a volume about the phenomenon that was "Boss Radio," a Top 40 format that swept the nation in the mid-'60s, and its flagship station, KHJ in "Boss Angeles." Its first program director, Ron Jacobs, published "KHJ: Inside Boss Radio" 10 years ago, and, in tribute to its dial position, put a price tag of $93 on the 455-page book.

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It's rich with his memos to his jocks, surveys and behind-the-scenes stories about DJs and promotional stunts, and about executing a format that was lean and mean, but also fun and innovative.

Still: $93?

Jacobs says he regretted the price, which was set with an exclusive, radio industry readership in mind.

Now it's out again, but in the digital age, the price is $9.30 for an e-book, at Amazon, via tinyurl.com/9fk9arr. 

For anyone interested in the format, conceived by the late Bill Drake (former DJ and PD at KYA in San Francisco), and a great success on KFRC, this is a must-read, writes Fong-Torres.

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