Using MARU/Matchbox, the company surveyed 602 respondents between the ages of 13 and 44 who indicated they were frequent or occasional esports watchers or video game players. The survey took place in February 2019.
Key takeaways:
- Heavy esports watchers and heavy video game players are media junkies, consuming a wide variety of media simultaneously
- Heavy esports watchers are more likely to be heavy AM/FM radio listeners
- Heavy esports watchers and heavy video game players are more likely to be heavy podcast listeners
- Heavy esports watchers and heavy video game players prefer Facebook, Twitter, and Instagram
- Esports events are gaining popularity among heavy esports watchers and heavy video game players
- Heavy esports watchers and heavy video game players are super sports fans with high levels of interest in major league sports like the NFL, MLB, NBA, and NCAA basketball
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