Columbia SC Radio: WLXC To Air S-C State Football

Cumulus Media announces that it has signed a multi-year agreement to broadcast all South Carolina State Bulldogs football games on WLXC KISS 103.1 in Columbia, SC.

The agreement establishes WLXC KISS 103.1 as the official radio broadcast home of the South Carolina State Bulldogs football team, which represents South Carolina State University in Orangeburg, SC, as a member of the Mid-Eastern Athletic Conference (MEAC).

Buddy Pough, longtime Bulldogs head football coach, kicks off the broadcast partnership with a weekly pre-game interview he will conduct on WLXC KISS 103.1 every Friday afternoon. Pough’s first interview aired on WLXC KISS 103.1 on Friday, August 31st, at 5:50pm.

WLXC 102.3 FM (6 Kw) Local Coverage Area

Rick Prusator, Vice President/Market Manager, Cumulus Media-Columbia, said: “We have been working on forming this partnership with SC State for several months and our entire team is excited to be able to broadcast all SC State Bulldog games as well as a weekly coaches’ show on KISS 103.1”.