The final numbers of the first official game of the NFL’s new season are in and the league and NBC looked to have been drenched by more than the rain that delayed the Eagles and Atlanta Falcons match-up in Philadelphia last night, reports deadline.com.
Snagging 19 million viewers on the Comcast-owned network, the late starting Eagles winning kickoff game fell 13% in broadcast audience from last year’s NFL opener with the New England Patriots and the victorious Kansas City Chiefs.
That’s another year of straight double digit decline for the NFL and NBC. With last years opener holding the previous record, the 2018 battle in Philly is also the worst any kickoff game has done since 2009.
In fast affiliates, the season opener drew a 6.6/27 among adults 18-49. A drop of 14% from the final demo numbers of the September 7, 2017 game.
When you factor in rising streaming and digital viewership, last night’s audience for current Super Bowl champs the Eagles v. the Falcons drew 19.5 million.
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