Tuesday, September 4, 2018

CBS Sunday Morning Keeps Growing Audience

Amid all of the controversy surrounding CBS News these days, there’s one program that is still shining bright: CBS Sunday Morning.

Not only did Sunday Morning deliver the most total viewers of any Sunday morning show this past week, but the program also managed to post year-over-year audience gains, per TV Newser citing Nielsen live-plus-same-day data.

A-J Kates writes that’s notable, especially considering the Sunday public affairs programs that air after Sunday Morning, including CBS News’ Face the Nation, are seeing year-over-year audience declines on a regular basis.

Needless to say, there’s definitely not as much “Trump talk” on this program, something viewers of the Sunday politics shows may be getting a bit tired of. At least relative to last year.

The Jane Pauley-anchored August 26 broadcast delivered 5.08 million total viewers, which is +7 percent in total viewers (from 4.76 million), and a 0.9 rating / 6 share among adults 25-54, which is flat vs. last year.

Looking at 2018 to-date, Sunday Morning is up +1 percent in total viewers (5.89 million vs. 5.81 million) and flat vs. the same time period in 2017 among adults 25-54.

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