'Tucker Carlson Tonight,' besieged by social media backlash, is increasingly filling commercial breaks with in-house ads and direct-response brand spots, according to The Hollywood Reporter.
As blue-chip advertisers have abandoned Tucker Carlson's well rated primetime show, his network has recently opted to keep things in the family, broadcasting an increasingly sizable number of "house ads" for Fox News, Fox Nation, Fox television and Fox Sports programming in recent weeks, according to THR.
In the two weeks leading up to Dec. 13, when Carlson said that immigration makes America "dirtier," Tucker Carlson Tonight averaged 1.33 house ads per show. In the weeks that followed, Carlson's show lost at least 26 major advertisers, and the show has lost even more sponsors — including SHEEX — since Media Matters for America first surfaced inappropriate comments Carlson made on a radio show between 2006 and 2011.
Since the progressive advocacy group published the first batch of comments on March 10, the nine episodes of Tucker Carlson Tonight that have aired have included 6.2 house ads per show. Ads for Fox programming have made up 34.8 percent of the show's advertising spots in that period, compared to just 3.7 percent in the period leading up to his December comment about immigration.
Overall, Carlson's ad load has fallen from about 36 per show to about 18 per show.
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