Monday, November 21, 2016

TV Ratings: AMAs Tumble To All-time Low

“Sunday Night Football” on NBC saw the Green Bay Packers trounced by Washington, and a subsequent drop in the overnight ratings. In Nielsen’s preliminary ratings for primetime, the pummeling drew a 5.6 rating in the advertiser-coveted 18-49 demographic and 17.08 million viewers. (As usual, the game extended to well past the 11 o’clock hour.)

According to Variety, the game’s overnight metered market household rating for the duration of the game, an 11.9, was up slightly over the same week last year (an Arizona Cardinals-Cincinnati Bengals match-up that drew a season-low 11.7), but well below last week’s Seahawks-Patriots rating (14.3).

On ABC, the American Music Awards averaged a 2.4 in the demo and 8.16 million viewers. That was down a nasty 31% from last year’s 3.5 demo rating and 11 million viewers, which itself was down from the previous year. However, the telecast was a vast improvement on ABC’s usual Sunday night, which has been hovering around a 0.8 demo rating in the last few weeks.

No comments:

Post a Comment