iHeartMedia/Madison announced today the debut of the new WXXM 92.1 FM, branding as Rewind 92.1 Madison’s Greatest Hits station, effective immediately. The station had been airing holiday hits since dropping Progressive Talk on November 9, brandingas The Mic 92.1
Rewind 92.1 will broadcast Madison’s Greatest Hits from artists including the Eagles, Elton John, Michael Jackson, Fleetwood Mac and others. The station will announce its full programming lineup at a later date.
“Local listeners haven’t had a station that consistently plays the greatest hits from the ‘60s, ‘70s and ‘80s – and now they do, with Rewind 92.1!” said Keith Bratel, Market President for iHM/Madison.
“We’re excited for listeners to tune in to Rewind 92.1 for their favorite music, which we believe is the perfect complement to the hit music on Z104 and the Classic Rock on 101.5 WIBA-FM.”
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