Spotify Says It Has 30M Subscribers

Spotify has 30 million paid subscribers, CEO Daniel Ek announced Monday in a tweet. This is the first subscriber update Spotify has given out since it announced it had 20 million subscribers days before Apple Music hit the market last June, and shows the increased competition has had little to no effect on Spotify’s growth, according to The Verge.

In the nine months that Apple Music has been available, the service has picked up 11 million subscribers. Spotify has added 10 million paid subscribers in the same time.

The Swedish streaming service is now adding an average of 10 million paid customers a year — it only had 10 million subscribers total in 2014— a growth rate it will need to maintain as it goes up against Apple Music and its substantial marketing war chest.

We have 30 million @Spotify subscribers, but none of them are in Cuba ... yet. So cool to see Cuba opening up! https://t.co/nZa67f0l8U

— Daniel Ek (@eldsjal) March 21, 2016

What’s also notable is the flood of exclusive content put out by Apple Music and Tidal over the past few months seemingly hasn’t harmed Spotify’s user retention. Although the lack of release day albums from major artists like Adele, Coldplay, Drake, Future, Rihanna, The 1975, and Kanye West may have upset some Spotify users, Apple Music and Tidal apparently haven’t been able to pull a substantial number of users away from the service or convince new customers to avoid Spotify.