Wednesday, August 7, 2013

Breaking, Local News, WX Are Top Mobile Content Categories

As local digital news becomes a more competitive space mobile is becoming an increasingly important place where consumers look to get their local news fill, according to eMarketer.com.


According to a survey from StepLeader, a mobile technology company, more than one in four adult US smartphone owners had a news app from a local TV station installed on their phone in 2013. Local TV news broadcasts were still the No. 1 place for getting local news among those with the apps, cited by 47% of respondents. The local TV station’s app came in second, at 17%, ahead of the local TV website and the local newspaper website.

Local TV news app users skewed well-educated and affluent, according StepLeader, as well as older—62% were between 30 and 60 years old. As to what users sought out from their app, the top content categories cited as most important were breaking news (40%), local news (26%) and weather (22%).

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