Beasley Broadcast Names Digital VP

Stacy Sedbrook

Beasley Broadcast Group headquartered in Naples, Florida, appoints Stacey Sedbrook as Vice President of Digital.

In her capacity, she will lead and direct all of the Company’s social and online initiatives; develop and implement  new media strategies; and also coordinate all digital and interactive efforts for each of Beasley’s radio stations.

She joins Beasley September 1 and will be based in the corporate office in Naples, FL and reports to Caroline Beasley.

Ms. Sedbrook arrives at Beasley Broadcast and in Southwest Florida from Boston, MA where she was most recently  Senior Director of Digital Sales and Operations for Wicked Local-Gatehouse Media New England. Sedbrook has served as Gannett Corporate’s Vice President of Local  Digital, The Dallas Morning News’ Director of Sales Training, The Houston Chronicle’s Director of Online Sales,  Marketing and Product Development, and the Denver Newspaper Agency’s Director of New Media.

“As our digital initiatives continue to grow and evolve, we realize the benefit in examining this critically important  part of our business with fresh eyes and from a different perspective,” says Executive Vice President and Chief  Financial Officer Caroline Beasley. “Stacey’s record of driving the development of innovative, revenue-generating  marketing and sales campaigns for both agencies and clients is exceptional.

Stacey Sedbrook adds, “Radio is an industry that I’ve been watching closely. To join a company like Beasley, one that understands that digital and radio are converging at a faster pace than ever before, is a tremendous opportunity. After living through Hurricane Sandy in 2012 and the Boston Blizzard of 2013, I'm  excited to be leaving New England for the year-round sunshine in SW Florida".