Cumulus Media Networks and Dick Clark Productions will join
forces to create radio, digital and social content opportunities around the
American Music Awards and the Billboard Music Awards.
"Our partnership with dick clark productions enables
Cumulus to provide listeners and advertisers with unprecedented access to two
top awards shows of the year with the American Music Awards and the Billboard
Music Awards," said John Dickey, Executive Vice President and Co-Chief
Operating Officer of Cumulus Media Networks.
"We strive to find new and exclusive opportunities to deliver
relevant and cutting edge content to engage fans through all of our affiliates
platforms and programming."
"By partnering with Cumulus, we hope to increase
awareness and fan engagement of the upcoming American Music Awards and
Billboard Music Awards through an incredible slate of content and unique
affiliate opportunities," said Mike Mahan, President of DC Media.
Radio coverage of the 2013 American Music Awards will
feature six hours of original programming, including a two-hour red carpet
radio show in advance of the awards that will be customized to all major radio
formats. Cumulus will have prime
positioning and unprecedented access to talent, offering an unparalleled and
unique experience for millions and millions of listeners.
The American Music Awards will be broadcast live from the
Nokia Theatre L.A. Live on November 24, 2013 from 8:00 PM – 11:00 PM ET/PT on
ABC.
A similar radio and multi-platform content partnership is in development for the Billboard Music Awards in 2014. Details will be announced in the coming months.
A similar radio and multi-platform content partnership is in development for the Billboard Music Awards in 2014. Details will be announced in the coming months.
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