After less than two years in an all-comedy format, local
radio station WNWZ 1410 AM is now getting "The Touch," according to mlive.com.
Today, the Townsquare Media-owned radio outlet begins airing
The Touch satellite network, spinning a mix of "Today's R&B and Old
School" music artists.
Fitting the broader radio category of urban adult
contemporary, The Touch blend features 1980s and '90s artists such as Whitney
Houston and The Isley Brothers plus contemporary acts such as Usher and Alicia
Keys.
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Although there was some positive listener response to their
comedy format, local townsquare GM/VP Russ Hines said Townsquare began
discussing a change last April.
"From the advertising community we weren't having much
success," he explained.
The Touch format is not new to Grand Rapids . It was carried several years
ago by the former WJNZ-AM 1140. Some programming from that station ended up on
the current WYGR-1530 AM/ 94.9 FM, but not The Touch affiliation.
Townsquare Media also owns and operates four other Grand Rapids radio
stations, including WFGR 98.7 FM, WGRD 97.9 FM, WLHT 95.7 FM, and WTRV 100.5 FM.
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