NYC Radio: SBS Touts #1 Wins In Latest PPMs

Spanish Broadcasting System, Inc. Thursday announced that its New York station WSKQ-FM Mega 97.9FM achieved significant ratings gains and strengthened its market position in Arbitron’s recently-released July 2013 trend report. WSKQ-FM Mega 97.9FM has captured the #1 position amongst all RADIO stations in the Tri-State New York market, for Adults 18-34 and Adults 18-49, regardless of language.

Albert Rodriguez COO of SBS commented, “As WSKQ-FM Mega 97.9FM continues to lead and reach listeners in New York, we are confident that audiences will only continue to grow even more so, as demonstrated in the latest New York Arbitron rankings. The Hispanic community is growing rapidly and SBS New York will continue to provide quality, compelling entertainment to satisfy its listeners.”

“The SBS Radio cluster in New York has consistently served as the leader in the NY Latino market place for over 30 years. Today we have only strengthened that position by becoming the number 1 radio station in New York regardless of language amongst key advertising demos, A18-49 & A18-34″, said Eric Garcia VP of Sales of SBS New York. “Our Arbitron performance reflects our strategic advantages and tactical strengths, which benefit both the communities we serve and our clients who are tapping into the branding power of WSKQ-FM Mega 97.9FM by reaching the fast growing Hispanic consumer segment.”