Arbitron Monday announced that Entercom Communications
Corp., one of the five largest radio groups in the United States , has signed
multi-year, multi-market renewals for Arbitron's Portable People Meter and
Diary radio ratings services.
"Entercom is an industry leader and shares Arbitron's
commitment to helping radio demonstrate its value to advertisers as a vibrant
and growing medium," said Sean Creamer, president and chief executive
officer, Arbitron Inc. "Our two companies have enjoyed a long and
collaborative relationship and we will continue our joint efforts to demonstrate
the strength of Radio within the expanding media landscape."
"We look forward to expanding our partnership with
Arbitron as we continue to identify opportunities that grow our radio platform
and make us more attractive to our listeners and our customers," said
David Field, President and CEO of Entercom Communications. "We plan to
continue to collaborate with Arbitron to demonstrate the incredible value of
radio, to ensure broadcasters get full credit for their audiences and to
enhance the high return to marketers on their advertising investment."
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