In Facebook's latest effort to squeeze money out of the
giant social network, unskippable video ads will begin showing up in users'
news feeds.
Bloomberg reports that the ads will be 15 seconds long and
that users won't see more than three of them per day. But advertisers will be
charged up to $2.5 million per day for them, which is more expensive per second
that a TV ad was on this year's Super Bowl broadcast.
Currently, the site only allows advertisers to embed video
ads in posts, which users only see if they subscribe to the advertisers' feed.
But Facebook has already started down this road, last year beginning to allow
advertisers to run text and picture ads in news feeds.
The company says they didn't get much flak from customers
about it, something they obviously hope will also be the case when the video
ads start appearing.
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