|Steve Dahlman photo|
It took a few months to happen, but tomorrow, WGN Radio will host an official ribbon cutting ceremony for its recently renamed and renovated Allstate Showcase Studio. Chicagoradioandmedia.com reports the ceremony will take place Friday afternoon outside of the studios, which are located at the base of Tribune Tower, 435 N. Michigan Avenue in Chicago.
The 4:30pm ribbon cutting will feature WGN-AM personalities and staffers, as well as Allstate Insurance Company executives. At approximately 5:15pm, Garry Meier will have a live interview with Alice Byrne, Field Senior Vice President for Allstate's Midwest Region.
After the event, pictures and videos from the ribbon-cutting ceremony will be posted on WGNRadio.com.
Back in April, WGN Radio announced new partnership with its longtime sponsor, the Allstate Corporation. On May 1st, WGN-AM's Showcase Studio overlooking Michigan Avenue was renamed as the Allstate Showcase Studio. The famous Chicagoland-based insurance company had been granted the naming rights to the Chicago radio station's famous, over 25 year-old, street-side radio studio.
Allstate's sponsorship agreement with the radio station included an interior studio wrap featuring WGN Radio and Allstate graphics, as well as on-air naming recognition. Financial terms and the exact length of the multi-year agreement were not made public.