Houston Radio: Entercom Expands Puro Tejano Fierro HD

L-R: Puro Tejano Fierro HD on-air hosts Jonny Ramirez, J.D. “Bo Leo” Gonzalez,
and Bo Corona. (Photo Courtesy of Entercom)

Entercom has announced the expansion of Puro Tejano Fierro HD, a RADIO.COM Original Station, to Mega 101 HD2 (KLOL-FM) in Houston. The station initially launched in November 2015 on La Grande 107.5 HD2 (KMVK-FM) and RADIO.COM, as the first 24-hour Tejano station in the Dallas-Fort Worth area. Additionally, Bo Corona has been added as an afternoon host.

“Tejano music has always been immensely popular and deeply rooted within our community and I am excited to welcome Puro Tejano Fierro HD, one of the top streaming stations on RADIO.COM, to Houston,” said Sarah Frazier, Senior Vice President and Market Manager, Entercom Houston. “The station’s nationwide reach via RADIO.COM makes it easier for Tejano fans all over the country to stay connected through this beloved genre.”

“I am thrilled to be a part of the Fierro team and to be able to bring Tejano music back to Houston,” said Corona. “This music genre has always been a strong part of our culture, and to be able to join J.D. [“Bo Leo” Gonzalez, on-air host, Puro Tejano Fierro HD] and his team in cultivating that vision here in Houston is a dream come true. I couldn't be more excited.”

Corona was an integral part of the Puro Tejano Fierro HD launch in Houston. Prior to this, he led the production management team for Entercom Houston. He has nearly 30 years of radio industry experience in Texas, having worked as an on-air host for KPRR-FM in El Paso, TX, KTFM-FM in San Antonio, and KXTJ-FM and KQQK-FM in Houston. Corona also helped launch KXTN-FM (now KVBH-FM) in San Antonio, where he also anchored the morning show.

With the addition of Corona, the station now features on-air hosts from three different locations in Texas – San Antonio, Dallas and Houston. The unique approach allows Puro Tejano Fierro HD to target, influence and engage with Tejano fans in each of these markets and throughout the U.S.

Puro Tejano Fierro HD weekday programming is as follows:

• 5:30 a.m.:  “The Bo and Jon Show” featuring J.D. “Bo Leo” Gonzalez and Jonny Ramirez
• 12:00 p.m.:  Bo Corona
• 6:00 p.m.:  Fierro (classic Tejano music mixed with “Puro Tejano” conjunto hits)

Puro Tejano Fierro HD is available nationwide on RADIO.COM, the exclusive digital home for all Entercom content across the company’s robust portfolio of 235 radio stations, the RADIO.COM app and on Entercom stations in two markets including La Grande 107.5 HD2 (KMVK-FM) in Dallas and Mega 101 HD2 (KLOL-FM) in Houston. Fans can also connect with the station on social media via Twitter.