As the nation heads into another presidential election, many consumers believe the problem of “fake news” hasn’t been solved after Donald Trump popularized the term on the 2016 presidential campaign trail, reports AdWeek.
More than half of respondents (86%) to a recent survey conducted by Killi cited fake news as an ongoing problem.
The company surveyed more than 8,000 U.S. and Canadian adult users of its app on Sept. 24-25.
“The general public’s awareness that large, centralized platforms like Google and Facebook have an enormous and opaque influence on the media and political ecosystem is compounding,” said Neil Sweeney, founder and CEO of Killi and Freckle, another data company, in a statement. “There is no going backwards, as irrespective of party, politicians are seeing this as an abuse of citizens and voters.”
Of those respondents concerned about fake news, 81% said the issue first took root during the 2016 election and continues to be a problem. That said, they’re feeling more confident in the news: More than half of respondents (54%) said they are more trusting of traditional news organizations this year than they were in 2018.
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